Apolaki

THE CASE STUDY

This project envisions a Filipino spiced vinegar brand, Apolaki, as it enters the global market. The goal was to capture the bold, vibrant flavors of traditional Filipino vinegars while celebrating the country's rich heritage.

THE GOAL

To design a brand identity and packaging that balances modern appeal with traditional craftsmanship. The objective was to elevate Apolaki as a global brand while retaining its deep roots in Filipino culture.

THE APPROACH

The design takes inspiration from Filipino heritage, incorporating weave patterns from traditional Filipino textiles into the artwork and illustrations. The bold and bright labels reflect the vibrant flavors of the vinegar, while the use of traditional motifs pays homage to the craftsmanship and cultural richness behind the product. Apolaki embodies a perfect blend of tradition and innovation, offering a fresh take on Filipino spiced vinegar for a modern audience.