Dancing Grass
THE PROJECT
Dancing Grass is a collective of artists crafting amazing and unique tablecloths and tea towels made from sustainable and recycled materials.
THE GOAL
To refine the brand, giving the client clarity and confidence to present it authentically and attract more customers. The brand needed a polished identity that complemented her product designs without overshadowing them.
THE APPROACH
We used a color palette balancing warmth and excitement, with browns and oranges for warmth and bright green for a fun vibe. The logo and colors were kept minimal to avoid overshadowing the tablecloth patterns. Hand-drawn icons and elements were added to highlight the handcrafted nature of the products.
CLIENT:
Dancing Grass Australia
SERVICES:
Visual Identity, Website Redesign
COUNTRY:
Australia