FOMO MOFO
THE PROJECT
FOMO MOFO is a groundbreaking beauty and lifestyle brand revolutionizing hair care with innovative solutions.
THE GOAL
The goal was to create an identity and persona for FOMO MOFO that embodies playfulness and edginess while directly resonating with their target customers.
THE APPROACH
To achieve this, we dived into FOMO MOFO's brand essence, encapsulating boldness, risk-taking, and living without regrets. We then started on crafting a playful and edgy identity that speaks directly to their target audience. Through the use of vibrant colours and visual elements and engaging messaging, we ensure that FOMO MOFO stands out in the beauty industry, empowering customers to embrace their unique selves without hesitation.
CLIENT:
FOMO MOFO
SERVICES:
Branding, Packaging Design
COUNTRY:
Australia
