Dong Phuong Bakery & Restaurant
THE PROJECT
Dong Phuong Bakery, an award-winning Vietnamese bakery, initiated a special project for its 40th-anniversary celebration—the redesign of its mooncake box in preparation for the Mooncake Festival.
THE GOAL
The goal was to create a design that could resonate with a younger audience while maintaining the loyalty of their established cleintele.
THE APPROACH
We reimagined the mooncake box, drawing inspiration from the bakery's legacy box while incorporating modern and personalized illustrations. The result not only retained their loyal customer base but also exceeded sales from the previous year, marking a successful celebration of their 40th anniversary.
CLIENT:
Dong Phuong Bakery and Restaurant
SERVICES:
Packaging Design
COUNTRY:
USA